Technical SEO: Fix What Google Actually Uses to Rank Sites
Rankings don't just come from content. Google has to crawl your site, render it correctly, understand its structure, and trust it's fast. We audit and fix the technical layer — Core Web Vitals, crawl health, schema markup, indexability — that most SEO agencies ignore because it requires actual development work.
Get a Free Technical SEO Audit| Core Web Vitals — LCP | 1.8s | PASS |
| Core Web Vitals — CLS | 0.04 | PASS |
| Crawl Coverage | 98 / 100 pages indexed | PASS |
| Schema Markup | LocalBusiness, Service, FAQPage, BreadcrumbList | DEPLOYED |
| Canonical Tags | All pages resolved | CLEAN |
| Page Speed (Mobile) | 91 / 100 | 91 |
| Broken Links | 0 detected | CLEAN |
| XML Sitemap | 34 URLs, submitted | SUBMITTED |
Technical Issues Are a Ceiling on Every Ranking You've Earned
Content wins don't matter if Google can't crawl you
Duplicate content, missing canonicals, crawl budget waste, and noindex tags in the wrong places mean pages that should rank simply don't exist to Google. You can publish great content every week and none of it will compound if the crawl foundation is broken.
Core Web Vitals is now a ranking signal
Slow LCP, layout shifts from late-loading ads or fonts, and poor interactivity scores actively suppress rankings — especially on mobile where most searches happen. Google's own data shows a direct correlation between page experience failures and ranking drops in competitive queries.
Schema markup is free ranking real estate you're leaving empty
FAQ snippets, star ratings, service cards, breadcrumbs — all of these are rendered in SERPs and drive clicks. They require structured data to appear, and most sites have none. Every undeployed schema type is a SERP feature your competitors can claim instead.
Audit, Prioritize, Fix, Monitor
Full Technical Audit
Crawl your site with Screaming Frog, pull GSC data, run Core Web Vitals across all pages, check schema coverage, and identify every indexability issue. Nothing is sampled — every URL is checked.
Prioritized Fix List
Categorize findings by impact: critical (fix first), high, medium, low. You get a ranked list of what to address and why, so budget is always directed at the changes that move rankings the most.
Implementation
We handle the actual dev work: schema deployment, .htaccess fixes, canonical tag cleanup, image optimization, render-blocking resource elimination. Not just a report — working fixes.
Monitoring Setup
Connect Google Search Console alerts, set up crawl monitoring, and track Core Web Vitals over time. Regressions get caught before they affect rankings, not weeks after.
What You Get
- Full technical audit report (crawl data + GSC analysis)
- Core Web Vitals assessment (all pages, not just homepage)
- Schema markup implementation (Service, LocalBusiness, FAQPage, BreadcrumbList, Organization)
- Canonical tag audit and cleanup
- XML sitemap audit and resubmission
- Crawl budget analysis and fix recommendations
- Robots.txt review and update
- Internal linking structure analysis
- Redirect chain cleanup
- Monthly monitoring dashboard
- Page speed optimization (render-blocking resources, image compression, server-side caching headers)
- Rich Results Test validation report for all deployed schema types
We use Screaming Frog for crawl analysis and Google Search Console for indexability data. Schema is implemented as JSON-LD (not microdata) and validated against Google's Rich Results Test. Core Web Vitals are measured with field data from CrUX and lab data from PageSpeed Insights. For server-side fixes (Nginx config, caching headers, compression), we work directly with your hosting setup.
- Full site crawl with Screaming Frog: status codes, redirect chains, canonical errors, duplicate content, missing meta
- GSC coverage report analysis: excluded pages, soft 404s, discovered but not indexed, crawled but not indexed
- Core Web Vitals lab + field data: LCP, CLS, INP across device types and page templates
- JSON-LD schema deployment validated against Google's Rich Results Test before publish
- Render-blocking resource elimination: defer/async scripts, critical CSS inlining, font preloading
- Server-side performance: Nginx gzip, browser caching headers, HTTP/2 push, image compression pipeline
- Internal link audit: orphan pages, link equity distribution, anchor text patterns
- Redirect chain resolution: 301 → 301 → 200 chains flattened to single hops
- XML sitemap validation: missing pages, excluded URLs, lastmod accuracy
- Robots.txt audit: accidental blocks, wildcard disallow patterns, crawl budget directives
What These Fixes Look Like in Practice
Local service business with 50+ pages not indexed
The site had duplicate city-page content, missing canonicals, and a robots.txt blocking half the site. Fixed in 2 weeks: 47 additional pages indexed within 30 days of Googlebot recrawling, resulting in a measurable increase in organic visibility across target service areas.
E-commerce site with poor Core Web Vitals
LCP of 6.2s due to render-blocking scripts and uncompressed hero images. After eliminating render-blocking resources, compressing images, and adding lazy loading: LCP reduced to 1.4s. Mobile rankings improved across 200+ product pages within 6 weeks.
Professional services firm missing rich snippets
No schema markup on any page — the site was invisible to SERP feature eligibility. After deploying FAQPage, LocalBusiness, and Service schemas with JSON-LD, FAQ snippets appeared in SERPs within 3 weeks, increasing organic CTR on target queries.
What This Actually Does for You
Average ranking improvement for pages where technical issues were the primary suppression factor.
Typical increase in click-through rate after FAQ rich snippets begin appearing in search results.
Average time to see indexation improvements after crawl and canonical fixes are deployed and Googlebot recrawls.
Every page audited, not just the top 10. Technical debt compounds — we find it all before it compounds further.
Related Services
Your Technical SEO Issues Are Suppressing Rankings You've Already Earned
We'll crawl your site and show you exactly what's broken and how to fix it — before a competitor does.
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